Black and white pixelated geometric dots and lines are turning up everywhere!
Have you yet noticed QR Codes in advertising? Seen with progressive frequency on business cards, flyers, websites and in magazines, these cool coded designs known as Quick Response (QR) codes, are used to deliver encoded messages, web addresses or even contact information from a virtual business card.
To read a QR code, you need a smartphone with a code reader application to decode the two dimensional bar code. You may download reader applications for Blackberry, iPhone, Android, etc free of cost from a number of sites, for example, www.scanlife.com.
Fun but useless fact about QR codes: they were first used in 1994 by a subsidiary of motor giant Toyota in Japan as a method of tracking vehicle parts. Since then, companies have found increasingly creative ways to use QR codes. They have been widely used in advertising in Asia. The technology has been slower to market in North America. However, more leading edge marketers have been including them in print and online.
What information can you expect me to code in advertising your property: the web address of your home’s listing on REALTOR.ca or of your home’s unique custom web site. Where can you expect to find coded information about your listing: on flyers, among online tours of your property or even on your for sale sign.
QR Codes are here to stay–coming soon to a phone near you!